Brian Engelland
Professor of Marketing and Department Head
| office: | McCool 324B |
| office phone: | 662-325-8649 |
| department phone: | 662-325-3163 |
| fax number: | 662-325-7012 |
|
| mailing address: |
Marketing, Quantitative Analysis and Business Law |
| 9582 |
| Mississippi State, MS 39762 |
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| e-mail: | bengelland@cobilan.msstate.edu |
| Academic History |
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| Year | Degree | Major Area | Institution |
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| 1969 | B.S. | Industrial Engineering | Purdue University |
| 1973 | M.B.A. | Quantitative Analysis | University of Cincinnati |
| 1993 | D.B.A. | Marketing | Southern Illinois University at Carbondale |
| Journal Articles |
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| Year | Description |
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| 2009 | Watson, Stevie, Brian Engelland and Corliss Thornton, "Skin Color Shades in Advertising to Ethnic Audiences: The Case of African Americans," Journal of Marketing Communications. (forthcoming) |
| 2008 | Poletti, Michael, Ling, Howard and Engelland, Brian, "An Empirical Study of Launch Order Valuation Based Upon Stock Market Reaction," Marketing Management Journal, 18(1), 1-13. |
| 2008 | Barnes, Donald C., Engelland, Brian T., Matherne, Curtis F. , Martin, William C., Orgeron, Craig P., Ring, J. Kirk, Smith, Gregary R., and Williams, Zachary, "Developing a Psychometrically Sound Measure of Collegiate Teaching Proficiency," College Student Journal, Vol. 42(1), 199-213. |
| 2007 | Lueg, Jason and Engelland, Brian, "The Development and Administration of an In-House Knowledge Examination for Academic Program Assessment," Marketing Education Review, 17(2), 15-25, |
| 2006 | Engelland, Brian T., Lueg, Jason, and Watson, Stevie, "Great Marketers as Role Models: The Key Characteristics that Students Can Emulate," Journal for Advancement of Marketing Education, Vol. 8, Summer, 70-78. |
| 2006 | Tung, Wei "Harvey," Moore, Robert, and Engelland, Brian, "Exploring Attitudes and Purchase Intentions in a Brand-Oriented, Highly Interactive Web Site Setting," Marketing Management Journal, 16(2), Fall, 94-106. |
| 2005 | DuFrene, Debbie, Engelland, Brian, Lehman, Carol and Pearson, Rodney, "Changes in Consumer Attitudes Resulting from Participation in a Permission E-mail Campaign," Journal of Current Issues and Research in Advertising, 27(1), Spring 2005, 65-77. |
| 2004 | Engelland, Brian T., "Making Effective Use of Student Evaluations to Improve Teaching Performance," Journal for Advancement of Marketing Education, 5(Winter), 40-46. |
| 2004 | Larson, Dee Ann, Engelland, Brian, and Taylor, Ron, "Information Search and Perceived Risk: Are there Differences for In-Home Versus In-Store Shoppers?" Marketing Management Journal, 14(2), 36-42. |
| 2004 | Alford, Bruce, and Engelland, Brian, "Measurement Validation in Marketing Research: A Review and Comment," Journal of Business Research, 57(2), 95-97. |
| 2003 | Engelland, Brian and Zirkle, Collin, "Choosing the Right School for Doctoral Study: A Five-Step Decision Process," Journal for Advancement of Marketing Education, 3(1), Summer, 75-87. |
| 2002 | Engelland, Brian T., Hopkins, Christopher, and Larson, Dee Ann, "Market Mavenship as an Influencer of Service Quality Evaluation," Journal of Marketing Theory and Practice, 9(4), 15-26. |
| 2002 | Engelland, Brian T. and Abernathy, Ty, "The Effects of Frequency, Recency, and Academic Prowess as Moderators of Service Quality Evaluations for Collegiate Academic Advising," Marketing Management Journal, 11(2), Fall, 97-107. |
| 2002 | Engelland, Brian T. and Bekkering, Ernst, "Extending Quality Assessment Beyond the Classroom: The Campus Computer Lab Scale" Journal for Advancement of Marketing Education, vol. 2(1), Summer, 18-24. |
| 2001 | Engelland, Brian T. and Alford, Bruce, "Delivering Distance Education via Interactive Television: Considerations in Faculty Preparation, Course Administration and Student Evaluation," Journal for Advancement of Marketing Education, 1(1), Summer, 13-18. |
| 2000 | Engelland, Brian T., Workman, Letty, and Singh, mandeep, "Ensuring Service Quality for Campus Career Service Centers: A Modified SERVQUAL Scale," Journal of Marketing Education, 22(3), 236-245. |
| 2000 | "Consumer Learning and the Creation of Primacy Advantages for Followers," Journal of Business Strategies, with Bruce Alford, 17(2), 2000, 145-162. |
| 2000 | Alford, Bruce, and Engelland, Brian, "Advertised Reference Price Effects on Consumer Price Estimates, Value Perception and Search Intention," Journal of Business Research, 48(2), 2000, 93-100. |
| 1999 | Engelland, Brian, and Summey, John, "An Extended Typology of Strategic Orientation and its Linkages to Product Innovativeness," Journal of Marketing Management, 9(2),1999,19-31. |
| 1998 | Engelland, Brian T., Hopkins, Christopher, Workman, Letty, and Singh, Mandeep, "Service Quality and Repeat Usage: A Case of Rising Expectations," Journal of Marketing Management, 8(2), 1998, 1-6. |
| 1997 | Drea, John T., Singh, Mandeep, and Engelland, Brian "Using Experiential Learning in a Principles of Marketing Course: An Empirical Analysis of Student Marketing Audits," Marketing Education Review, 7(2), 1997, 53-59. |
| 1996 | Herche, Joel and Engelland, Brian, "Reversed-Polarity Items and Scale Dimensionality," Journal of the Academy of Marketing Science, 24(4), 1996, 366-374. |
| 1993 | Engelland, Brian T. and Hensel, Paul, "Is Your Customer Telling the Truth About Service? Impression Management Bias in Service Quality Assessment for Business-to-Business Relationships," Journal of Marketing Management, 2(2), 1993, 9-18. |
| Books |
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| Year | Description |
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| 2007 | Ethics Essentials for Business Leaders. Starkville, MS: Rockwell Press, with William D. Eshee, Jr., 128 pages. |
| 2003 | Grappling with the Enduring Questions of Marketing, Morehead, KY: Marketing Management Association, with Michelle Kunz, 243 pages. |
| 2002 | CLM Toolbox: Instructional Materials for the Teaching of Logistics, Oak Brook, IL: Council of Logistics Management, with Steve LeMay, John Lox, Melissa Moore, and Jeffrey Periatt, 85 pages. |
| 1995 | Marketing: Foundations for a Changing World, Evansville, IN: Society for Marketing Advances (Southern Marketing Association), with Denise Smart, 462 pages. |
| 1994 | Marketing: Andvances in Theory and Thought, Evansville, IN: Society for Marketing Advances (Southern Marketing Association), with Alan Bush, 576 pages. |
| Presentations, Proceedings, and Other Publications |
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| Year | Description |
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| 2009 | "Hiding True Attitudes: A Critical Assessment of Acquiescence Response Bias and Its Effects on Marketing Data," accepted for the 2009 Society for Marketing Advances Conference at New Orleans with William Martin and Joel Collier. |
| 2009 | "Conflicting Views of Markets and Economic Justice: The Marketing Response," Marketing Management Association 2009 Proceedings, 188-193. |
| 2009 | "Assurance of Learning (AOL) for Ethics, Social Responsibility and Professionalism: Ideas for Goals, Curriculum, Pedagogy and Assessment," presented at the 2009 Marketing Management Association Annual Meeting in Chicago, with OC Ferrell, Linda Ferrell and John Fraedrich. |
| 2009 | "Values and Their Contribution to Business Ethics, Corporate Social Responsibility, Compliance and Corporate Cultures: Realities in the Business World," presented at the 2009 Marketing Management Association Annual Meeting in Chigaco, with Scott Roney, Jeri Beggs and John Fraedrich. |
| 2008 | "The Changing Nature of First-Mover Lead Time: A Twenty Year Study of New Product Announcements," presented at the 2008 Society for Marketing Advances Annual Conference at St. Pete Beach, with Mike Poletti and Howard Ling. |
| 2008 | "Ethics Essentials for Campus Leaders," presented to the 2008 Spring Greek Leadership Conference at Mississippi State University. |
| 2007 | "Do Organizational Support and Organizational Justice Influence Student Evaluation of Teaching? An Exploratory Study," presented at the 2007 Southern Management Association Meeting, Nashville, by co-authors Curtis Matherne and Zac Williams. |
| 2006 | "The Impact of Academic Conference Involvement on the Careers of Marketing Faculty," presented at the 2006 Society for Marketing Advances Conference in Nashville with co-presenterJeffrey Totten. |
| 2006 | "Getting Published: Textbooks vs. Journal Article Publications As Related to Tenure & Promotion," presented at the Marketing Management Association Fall 2006 Conference. |
| 2006 | "Making Effective Use of Student Evaluations to Become a Better Teacher," presented at the Marketing Management Association Fall 2006 Conference. |
| 2006 | "Conducting a Personal Career Audit," presented March 17, 2006, at the Marketing Management Spring Conference in Chicago. |
| 2005 | "Developing the MBA Program of the Future: Content, Delivery and Promotion," presented September 26, 2005, at the Marketing Management Association Fall Educators' Conference at Kansas City. |
| 2005 | "The Administrative Route: Is It Worth It?" presented September 26, 2005, at the Marketing Management Association Fall Educators' Conference at Kansas City. |
| 2005 | "Perceived Risk and It's Components: Are There Differences Between Catalog, Internet, and Retail Store Shoppers?", in Marketing Management Association 2005 Proceedings, 165-169, with Dee Ann Larson and Ronald D. Taylor. |
| 2004 | "Academic Program Assessment: One Department's Model," in Marketing Management Association Fall Conference Proceedings, Karen Goodwin, editor, Mississippi State, MS: Marketing Management Association, with Jason Lueg. |
| 2004 | "Measuring Consumer Involvement: An Issue of Conceptualization," summarized in the Proceedings for the 2004 Meeting of the Society for Marketing Advances, with Brian Kinard and Dee Ann Larson, 235-236. |
| 2003 | "Seeds of Greatness: Common Characteristics of Uncommon Marketers," summarized in Advances in Marketing, Pedagogy, Philosophy and Processes, William J. Kehoe and Linda K. Whitten (eds.), New Orleans, LA: Society for Marketing Advances, with Stevie Watson, 147-148. |
| 2003 | "Making Use of Student Evaluations to Improve Your Teaching Performance," abstracted in Marketing Management Association Fall Educators' Conference Proceedings, Steve Corbin and Michelle Kunz, eds., Morehead, KY: Marketing Management Association, p. 133. |
| 2003 | "Persuasive Communication in the Information Age: Consumer Response to an E-Mail Advertising Campaign," Association for Business Communication 2003 Proceedings, with Carol Lehman, Debbie DuFrene and Rodney Pearson. |
| 2002 | "Changes in Consumer Attitude Resulting from Participation in an Opt-In E-mail Campaign," presented at the Association for Business Communication 2002 Annual Conference, with Debbie DuFrene, Carol Lehman, and Rodney Pearson (presented by Carol Lehman). |
| 2002 | "Selecting the Right School for Doctoral Study: A Five-Step Decision Process," summarized in Marketing Advances in Pedagogy, Process and Philosophy, Beverly Venable, ed., Greenville, NC: Society for Marketing Advances, 188-189, with Collin Zirkle. |
| 2002 | "Sustaining Competitive Advantage During Recession: Conceptualization and Propositions," summarized in Marketing Advances in Pedagogy, Process, and Philosophy, Beverly Venable, ed., Greenville, NC: Society for Marketing Advances, pp. 60-61, with Tony Srisupandit. |
| 2002 | "Teaching as Art!" presented at the 2002 MMA Doctoral Consortium in Teaching Excellence, Memphis, TN. |
| 2002 | "Current Issues in Survey Research: Structuring Instruments to Satisfy Demanding Reviewers," summarized in the Marketing Management Association 2002 Fall Educators Conference Proceedings, Steve Corbin and Larry Zigler, eds., with Nathan Campbell, Michael Capella, Tony Srisupandit, Lin Zhang, and Collin Zirkle, p. 95. |
| 2002 | "A Study of the Involvement-Cognitive Dissonance Relationship Under Alternate Shopping Modes," presented at the 31st European Marketing Academy Conferenceat Braga, Portugal, with Dee Ann Larson. |
| 2002 | "Extending Quality Assessment Beyond the Classroom: The Campus Computer Lab Scale," presented in Finding Your Place in the Market Niche by Niche, Robert D. Green, Michelle Kunz and Robert Erffmeyer, eds., Morehead, KY: Marketing Management Association, 105-110, with Ernst Bekkering. |
| 2001 | "Communication Strategies Used in Successful Permission Marketing Campaigns," presented at the Association for Business Communication 2001 Annual Conference, with Debbie DuFrene and Carol Lehman (presented by Cariol Lehman). |
| 2001 | "Cautions and Precautions on the Use of 'Borrowed' Scales in Marketing Research," summarized in Marketing Advances in Pedagogy, Process, and Philosophy, Tracy A. Suter, ed., Stillwater, OK: Society for Marketing Advances, 152-153, with Bruce Alford and Ron Taylor. |
| 2001 | "Teaching Logistics as an Integral Part of a Principles of Marketing Course," summarized in the Marketing Management Asociation 2001 Educators' Conference Proceedings, 58, with Stephen LeMay and Jeff Perriatt. |
| 2001 | "The Effects of Recency, Frequency, and Academic Prowess as Moderators of Service Quality Evaluations for Collegiate Academic Advising: An Exploratory Study," abstracted in Marketing Management Association 2001 Proceedings, Robert Green and Julie Toner Schrader, eds., 148, with Ty Abernathy. |
| 2000 | "Improving the Content Validity of Marketing Measures through Creative Applications in Construct Definition and Item Development," abstracted in Marketing Advances in the New Millennium, Dawn R. Deeter-Schmelz and Timothy P. Hartman, eds., Orlando, FL: The Society for Marketing Advances, with Claire Stammerjohann. |
| 2000 | "The State of Marketing at the Dawn of the 21st Century: An Open Systems Perspective," abstracted in Marketing Advances in the New Millennium, Dawn R. Deeter-Schmelz and Timothy P. Hartman, eds., Orlando, FL: The Society for Marketing Advances, with Michael Sullivan. |
| 2000 | "Development of Responsiveness Measures for Retailing Services, " in Marketing Management Association 2000 Proceedings, Robert Green and Ram Kesavan, eds., Terre Haute, IN: Marketing Management Association, 1-7, with Xiaofeng Zhao and Claire Stammerjohan. |
| 1999 | "The Future of Selling: Emerging Paradigms for the Next Millennium?" in Advances in Marketing: Theory, Practice and Education, Joyce A. Young, Robert D. Green and Faye W. Gilbert (eds.), Terre Haute, IN: Society for Marketing Advances, with Linda Wright, 1999, 224-225. |
| 1999 | "Teaching as Persuasive Communication: Making Effective Use of Structure, Rationale, Trust and Enthusiasm," in Advances in Marketing: Theory, Practice and Education, Joyce A. Young, Robert D. Green and Faye W. Gilbert (eds.), Terre Haute, IN: Society for Marketing Advances, 1999, 2. |
| 1999 | "The Conduct of New Product Development Under Conditions of Organizational Decline," abstracted in Enhancing Knowledge Development in Marketing, AMA Educators= Proceedings, Chicago, American Marketing Association, 1999, 106-7. |
| 1999 | "Individual Characteristics as Influencers of Service Quality Evaluation: The Case of Market Mavenship," in Advances in Marketing: Theory, Practice and Education, Joyce A. Young, Robert D. Green and Faye W. Gilbert (eds.), Terre Haute, IN: Society for Marketing Advances, with Christopher Hopkins and Dee Anne Larson, 1999, 44-45. |
| 1999 | "On the Value of Gap Analysis in Service Quality Measurement," abstracted in The Marketing Management Association 1999 Proceedings, Dale L. Varble, Robert Green and Gene Wunder (eds.), Terre Haute, IN: Marketing Management Association, with Letty Workman and Mandeep Singh, 1999, 194. |
| 1999 | "Instilling Student Career Planning Skills within a Marketing Context," Marketing Management Association Educator's Conference Proceedings, 1999, 65-66, with Dale L. Varble and Robert D. Green |
| 1999 | "How to Select the Best Marketing Management Text," Marketing Insights, Spring, 1999. |
| 1998 | "Testing Nomological Validity through Structural Equation Modeling: A Procedural Guideline and Demonstration," summary brief in Marketing Advances in Theory, Practice and Education, J. Duncan Herrington and Ronald D. Taylor (eds.), Radford, VA: Society for Marketing Advances, with Bruce Alford, 1998, 246-247. [Awarded best paper in Marketing Research, Theory and Models, 1998 SMA Annual Meeting] |
| 1998 | "Effects of Salesperson Attractiveness on Consumer Perceptions of Service Quality: A Conceptual Framework," in Developments in Marketing Science, vol. 21, John B. Ford and Earl D. Honeycutt, Jr., (eds.), Coral Gables, FL: Academy of Marketing Science, with Christopher Hopkins and Kaushik Mitra, 1998, 442-7. |
| 1998 | "Informational and Transformational Motivations for Outshopping: An Integrative Model," summarized in Marketing Advances in Theory, Practice and Education, J. Duncan Herrington and Ronald D. Taylor (eds.), Radford, VA: Society for Marketing Advances, 1998, 12-13, with William C. LaFief and Christopher D. Hopkins. |
| 1998 | "Market Orientation, Strategic Orientation, Organizational Innovativeness and Firm Performance: Insights Derived from the Nomological Net," summarized in Marketing Advances in Theory, Practice and Education, J. Duncan Herrington and Ronald D. Taylor (eds.), Radford, VA: Society for Marketing Advances, 1998, 228-229, with Michael Poletti and Christopher D. Hopkins. |
| 1998 | "Defining Transformational Technologies and their Impact Upon the Role and Activities of the Salesforce," summarized in Marketing Advances in Theory, Practice and Education, J. Duncan Herrington and Ronald D. Taylor (eds.), Radford, VA: Society for Marketing Advances, 1998, 301-302, with Roger D. McMahon and Stephen LeMay. |
| 1998 | "Board Game Applications in the Classroom: International Marketing Strategy and Parker Brothers' Castle Risk Game," Marketing Management Association Educator=s Conference Proceedings, 1998, 63-64. |
| 1998 | "Service Quality and Repeat Usage: A Case of Rising Expectations," in Marketing Management Association 1998 Proceedings, Dale L. Varble, Joyce A. Young and Karen Glynn (eds.), Terre Haute, IN: The Marketing Management Association, with Christopher Hopkins, Letty Workman and Mandeep Singh, 1998, 40-45,. [Winner of Richard D. Irwin Distinguished Paper Award] |
| 1997 | "Using Experiential Learning in a Principles of Marketing Course: An Empirical Analysis of Student Marketing Audits," in Enriching Marketing Practice and Education, Elnora Stuart and Ellen M. Moore (eds.), Rock Hill, SC: Society for Marketing Advances, 1997. |
| 1997 | "The University Career Services Center: An Exploratory Investigation of Market Orientation," in Marketing Management Association 1997 National Conference Proceedings, Dale Varble, Joyce Young and Eleanor Maliche, (eds.), 1997, with Letty Workman and Mandeep Singh, 170-179. |
| 1997 | "Finding Ideas for Research: Lessons from Innovators," Marketing Insights, Spring, 1997. |
| 1997 | "Five Great Ideas for Teaching the Capstone Marketing Course," Marketing Management Association Educators' Conference Proceedings, 1997, 11-12. |
| 1997 | "Order Effects and Innovation Learning: An Empirical Test," summarized in Enriching Marketing Practice and Education, Elnora Stuart and Ellen M. Moore (eds.), Rock Hill, SC: Society for Marketing Advances, 1997, 317-318, with Bruce Alford. |
| 1997 | "Effects of Negative Ion Depletion on Shopping Behavior: A Research Proposal," in Enriching Marketing Practice and Education, Elnora Stuart and Ellen M. Moore |
| 1996 | "Strategic Orientation Types and Product Innovation: A Reconceptualization," abstracted in The Marketing Management Association Proceedings, 1996, 57, with John Summey. |
| 1996 | "Integrating a Team Marketing Research Project into the Principles of Marketing Class," Marketing Management Association Educator's Conference Proceedings, 1996, 89-90. |
| 1996 | "The Personal Marketing Plan as a Student Project," Marketing Management Association Newsletter, Ram Kesavan, ed., Spring, 1996. |
| 1996 | "The Effects of Plausible and Implausible Advertised Reference Prices on Consumer Price Estimates, Value Perception and Search Intention," in Marketing: Moving Toward the 21st Century, Elnora Stuart, David Ortinau and Ellen Moore, eds., Rock Hill, SC: Society for Marketing Advances, 1996, 16-19, with Bruce Alford. [Awarded Best Paper in Consumer/Buyer Behavior] |
| 1995 | "Global and Demographic Diversity Perspectives in Business Education: Outcome Assessment Using the CETSCALE," in Marketing: Foundations for a Changing World, Brian T. Engelland and Denise T. Smart, eds., Evansville, IN: Society for Marketing Advances, with Letty Workman and William C. LaFief, 1995, 251-254. |
| 1995 | "The Marketing Effectiveness Audit as a Client-Sponsored Student Project," in Marketing: Foundations for a Changing World, Brian T. Engelland and Denise T. Smart, eds., Evansville, IN: Society for Marketing Advances, 1995, 223-226. |
| 1995 | "Of Root Canals and Other Credence-Based Services: Dimensions in Customer Retention," Marketing Management Association Proceedings,1995,198-202, with Bruce Alford. |
| 1995 | "The Effects of Optimum Stimulation Level and Value Consciousness on Consumer Use of Coupons and Contests," Marketing Management Association Proceedings, 1995, 83-87, with William C. LaFief. |
| 1994 | Product Innovativeness of Business Organizations: An Inquiry into the Construct, Its Dimensionality, and Measure Development, Ann Arbor, MI: UMI, 1994, 173 pages. |
| 1994 | “Perceptual Measures in Strategic Group Research," in Marketing: Advances in Theory and Thought, Brian T. Engelland and Alan J. Bush, eds., Evansville, IN: Society for Marketing Advances, with Charles I. Stubbart, 1994, 168-172,. |
| 1994 | "Consider Consumer Behavior for Your Business Core," Marketing Management Association Newsletter, Ram Kesavan, ed., Fall, 1994. |
| 1994 | "Order Effects in Innovation Learning: A Model for Followers," summarized in Marketing: Advances in Theory and Thought, Brian T. Engelland and Alan J. Bush, eds., Evansville, IN: Society for Marketing Advances, 1994, 304-308, with Bruce Alford. |
| 1992 | "The Application of Exploratory Factor Analysis in Marketing Research: A Critical Review and Analysis," Marketing Management Association Proceedings, 1992, 70-73. |
| 1992 | "Barriers to Innovative Thinking: The Influence of Cognitive Communities on New Product Innovation," in Marketing: Perspectives for the 1990s, Robert L. King, Editor, Richmond, VA: Society for Marketing Advances, 1992, 437 442, with John H. Summey. |
| 1992 | "Understanding Followership and The Primacy Advantage: A Model of Consumer Innovation Learning," abstracted in Enhancing Knowledge Development in Marketing, vol. 3, Robert P. Leone and V. Kumar, eds., American Marketing Association, 1992, 299. |
| 1992 | "Sustainable Competitive Advantage Under Global Conditions: A Combined Paradigm," Marketing Management Association Proceedings, 1992, 154 158. |
| 1990 | "New Product Ideas Flow From the Team Concept," The Evansville Business Journal, 2, 11(October), 1990. |
| 1990 | "Is That New Product Idea Really Worth Investment?" The Evansville Business Journal, 2, 12(November), 1990. |
| 1990 | "New Product Concepts Need a Champion and the Right Name," The Evansville Business Journal, 3, 1(December), 1990. |
| Professional Activities |
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| Year | Description |
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| 2008-2009 | Member, Board of Directors, Society for Marketing Advances |
| 2008 | Doctorial Consortium Chair, Society for Marketing Advances |
| 2007 | Doctoral Consortium Chair, Society for Marketing Advances |
| 2006-2007 | President, Society for Marketing Advances |
| 2004-2005 | President-Elect and Program Chair, Society for Marketing Advances |
| 2004-2007 | Chair, Marketing Management Association Publications Council |
| 2003-2004 | President, Marketing Management Association |
| 2003-2004 | Secretary, Society for Marketing Advances |
| 2003-2007 | Member, Editorial Review Board, Journal for Advancement of Marketing Education |
| 2003-2007 | Member, Board of Directors, MBAA |
| 2002-2003 | President-Elect and Spring Program Chair, Marketing Management Association |
| 2002-2003 | Secretary, Society for Marketing Advances |
| 2001-2002 | Vice President of Membership, Society for Marketing Advances |
| 2001-2002 | Vice President of Membership, Marketing Management Association |
| Honors |
|---|
| Year | Description |
|---|
| 2007 | Named Fellow of the Marketing Management Association |
| 2004 | Irwin/McGraw-Hill Distinguished Paper Award |
| 2002 | Outstanding Faculty Member Award, College of Business and Industry |
| 2002 | Best Paper Award in Marketing Education, MMA 2002 Conference |
| 2001 | Best Paper Award, Marketing Research Track, SMA Conference |
| 2001 | Distinguished Visiting Faculty, Ecole Superieure des Affaires, Grenoble, France |
| 2001 | Irwin/McGraw-Hill Distinguished Paper Award |
| 2000 | Outstanding Graduate Teacher, College of Business and Industry, MSU |
| 1999 | Champion of Sherwin-Williams Great Teacher Competition |
| 1999 | Outstanding Teacher, SMA Doctoral Student Consortium |
| 1998 | Best Paper Award, Marketing Research, Models and Theory, SMA |
| 1998 | Irwin/McGraw-Hill Distinguished Paper Award |
| 1997 | Best paper Award, Marketing Education Track, SMA Conference |
| 1996 | Best Paper Award, Consumer/Buyer Behavior Track, SMA Conference |
| 1996,1999 | Doctoral Consortium Faculty, Southern Marketing Association |
| 1995 | Outstanding Service Award, Southern Marketing Association |
| 1992 | Doctoral Consortium Fellow, Southern Marketing Association |
| | Member, Phi Kappa Phi and Beta Gamma Sigma Honor Societies |
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