Lynne Richardson

Professor of Marketing and Dean

office:  McCool 333
office phone:  662-325-3112
department phone:  662-325-3163

mailing address:   Marketing, Quantitative Analysis & Business Law
9582
Mississippi State, MS 39762

e-mail:  lrichardson@cobilan.msstate.edu



Academic History
YearDegreeMajor AreaInstitution
1989Ph.D.MarketingUniversity of Alabama
1983M.B.A.MarketingUniversity of Alabama at Birmingham
1980B.B.A.MarketingUniversity of Montevallo



Work Experience
YearDescription
2007Dean & Professor of Marketing, College of Business & Industry, Mississippi State University
2001-2007Dean & Professor of Marketing, Miller College of Business, Ball State University
1999-2001Associate Dean for Undergrad Programs & External Relations, School of Business, University of Alabama @ Birmingham
1994-1999Associate Professor of Marketing, School of Business, University of Alabama @ Birmingham
1996-1998Director of MBA Program, Graduate School of Management, University of Alabama @ Birmingham



Journal Articles
YearDescription
2003"Do Appealing Hospital Rooms Increase Patient Evaluations of Physicians, Nurses & Hospital Services?" John E. Swan, Lynne D. Richardson and James D. Hutton, published in the Health Care Management Review
2001"Customer Identities: Customers as Customer Friends, Commercial Co-workers or Business Acquaintances" John E. Swan, Cathy Goodwin, Michael Mayo and Lynne D. Richardson, published in the Journal of Personal Selling and Sales Management
1999"Customer Trust in the Salesperson: An Integrative Review and Meta Analysis of the Empirical Literature" John E. Swan, Michael R. Bowers and Lynne D. Richardson, publised in the Journal of Business Research
1998"The Differential Effects of the Uses of Power Sources and Influence Strategies on Channel Satisfaction" Donna T. Mayo, Lynne D. Richardson and James T. Simpson, published in the Journal of Marketing Theory and Practice
1997"Unexercised Channel Power Related to the Costs of Using Different Types of Power Sources" Lynne D. Richardson and John E. Swan, published in the Journal of Marketing Management
1995"The Effects of the Presence and Use of Channel Power Sources on Distributor Satisfaction" Lynne D. Richardson, John E. Swan and James D. Hutton, published in The International Review of Retail, Distribution and Consumer Research
1995"Healthscapes: The Importance of Place" James D. Hutton and Lynne D. Richardson, published in the Journal of Health Care Marketing
1995"Healthscapes: The Role of the Facility and Physical Environment on Consumer Attitudes" James D. Hutton and Lynne D. Richardson, published in the Health Care Management Review
1994"Sampling and Data Collection Methods in Sales Force Research: Issues and Recommendations for Improvement" Lynne D. Richardson, John E. Swan and Cecelia McInnis-Bowers, published in the Journal of Personal Selling and Sales Force Management
1993"Key Attributes Affecting Students' Applications to MBA Programs: Public vs. Private Institutions" Lynne D. Richardson and E. Craig Stacey, published in the Journal of Marketing for Higher Education
1992"Supplier's Desire to Invluence Related to Percieved Use of Power and Performance" Lynne D. Richarson and Robert A. Robicheaux, published in the Journal of Business Research
1992"Power Usage in the Channel: Perceptions by Personnel Level Within the Organization" Lynne D. Richardson and Thomas L. Powers, published in the Journal of Marketing Channels
1992"Managing Distributors as Off-Balance Resources in the American Brewing Industry" Lynne D. Richardson and Robert A. Robicheauxpublished in the SAM Advanced Management Journal
1990"Perceived Conflict and Professional Ethics Among Marketing Faculty" J. Barry Mason, William O. Bearden and Lynne D. Richardson, published in the Journal of the Academy of Marketing Science



Presentations, Proceedings, and Other Publications
YearDescription
1996"Sales Training to Build Trust in Buyer-Seller Relationships" Lynne D. Richardson, John E. Swan and Michael R. Bowers, presented at the Advances in Marketing proceedings of the Southwestern Marketing Association
1992"The Alabama Motorists Association: Growing Pains in the Nineties" Woodrow D. Richardson, Lynne D. Richardson, W. Jack Duncan and Peter M. Ginter, presented at the Southwest Case Research Association Proceedings
1992"What is the Art in Sampling for Sales Force Research?" Lynne D. Richardson and John E. Swan, presented at the Marketing: Perspectives for the 1990's proceedings of the Southern Marketing Association
1991"The Supplier's Desire to Influence Related to Perceived Use of Power and Performance" Lynne D. Richardson and Robert A. Robicheaux, presented at the Advances in Marketing proceedings of the Southwest Marketing Association
1991"An Examination of the Functional, Microeconomic and Political Economy Paradigms: Let's Not Forget Their Contributions" Lynne D. Richardson, presented at the Marketing at the Crossroads: Theory and Practice proceedings of the Atlantic Marketing Association
1991"Golden Enterprises, Incorporated: Competinng in an Increasingly Hostile Environment" Peter M. Ginter, Linda E. Swayne, Lynne D. Richardson and Woodrow D. Richardson, presented at the North American Case Research Association proceedings
1990"The Salesperson as a 'Junior Partner:' Salesperson Customer Exchange Behavior in Building a Solidary Relationship" John E. Swan and Lynne D. Richardson, presented at the Qualitative Research Conference
1989"The Presence and Use of Channel Power Sources in the Brewing Industry: Southeastern vs. Other Regions" Lynne D. Richardson and Robert A. Robicheaux, presented at the Marketing: Positioning for the 1990's proceedings of the Southern Marketing Association
1989"Attributed Channel Power Sources and Influence Attempts in the Brewing Industry: Southwestern vs. Other Regions" Robert A. Robicheaux and Lynne D. Richardson, presented at the Advances in Marketing proceedings of the Southwestern Marketing Association
1989"The Impact of Franchisor Power Sources and Use on Distributor Satisfaction in the Brewing Industry" Robert A. Robicheaux and Lynne D. Richardson, presented at the Franchising Challenges and Opportunities in the 1990's and Beyond proceedings fo the Society of Franchising
1989"Profs Must Say 'No' to Questionable Incentives" John E. Swan and Lynne D. Richardson, published in Marketing News
1989"Study Unveils Major Ethical Concerns" Lynne D. Richardson and J. Barry Mason, published in the Marketing Educator



Honors
YearDescription
2003Boss of the Year, Jaycees
2002Alpha Lambda Delta
20001 of 21 Leaders for the 21st Century Awards, University of Montevallo
1997Top 40 Under 40, Birmingham Business Journal
1993Morris L. Mayer Outstanding Member of the Year Award, American Marketing Association
1992-1996Ingalls Award Finalist, UAB outstanding teacher
1992Excellence in Teaching Award, UAB School of Business
1990Beta Gamma Sigma
1989Ingalls Award Finalist, UAB outstanding teacher
1988Alpha Mu Alpha
1982Outstanding Young Women of America
1980Student Marketing Award, American Marketing Association Birmingham Chapter
1980Senior Elite (outstanding marketing graduate), University of Montevallo
1979-1980Who's Who Among Students, American Colleges & Universities
1979Omicron Delta Kappa
1979Phi Kappa Phi



printer friendly version

mobile web site


 updated Jan 5, 2011WebmasterLegal